Case Studies
4C | ONLY
Tasked to bring about awareness and trial for the launch of a new brand solely dedicated to the needs of the 4C hair type.
Worked to create a large splash among media and consumers alike through key media touch points such as one-on-one appointments, virtual happy hour event and mailers. Along with planning and executing consumer beauty event via Youtube Live that ushered in the conversation of loving your 4C Kinks. Brand has now won several beauty awards in less than a year of launch.
Movies in Your Car
With the COVID-19 outbreak, many companies had to shift to meet the needs of the people and continue to follow city guidelines. Movies in Your Car was the first Black-owned drive-in movie theater in New York City. In a week’s time of opening night, Sara Charles garnered over XX of media impressions and numerous broadcast opportunities including NY1, Fox and NBC.
BK Yoga Club
Assisted in the launch of BK Yoga Club a Black women owned, body positive yoga studio. Aided in the sharing the communication of wellness for BIPOc communities along with executing brand partnerships. Collaborations included Self, Well+Good, Vogue, PopSugar to name a few.